Notes on AI search, web speed, and growth.
Plain-language writing on SEO, AEO, GEO, React, and what's actually working for the businesses we build for.
SEO vs AEO vs GEO: The Complete Guide for Business Owners (2026)
Google is no longer the only place buyers search. Here's how SEO, Answer Engine Optimization, and Generative Engine Optimization work together — and why ignoring any of them is now a real revenue risk.
Why Your React Website Isn't Showing Up on Google (And How to Fix It)
Most React sites ship a near-empty HTML shell. Google can render JavaScript, but it does so slowly and unreliably. Here's a practical fix path — from pre-rendering to full SSR.
How to Get Your Business Mentioned by ChatGPT and Gemini
AI assistants cite entities, not URLs. Build a recognizable brand entity with structured data, consistent NAP, authoritative content, and a few overlooked signals.
What Is Answer Engine Optimization? A Simple Explanation
AEO is the practice of structuring content so AI assistants can cite you when users ask questions. A plain-language primer with the exact patterns we use at Forti8.